Vigyap E-Magazine is a quarterly publication that follows a specific Advertising oriented theme, for which anyone is welcome to write. The magazine will also be a regular update regarding the league, the rounds and the Vigyap Points Table.
WOMEN ENTREPRENEURS IN MEDIA
ISSUE- 17
cover story: Trailblazing Women in Media:
Crafting Personal Brands and
Shaping Narratives
Welcome to the 17th edition of Vigyap, where we delve into the dynamic realm of media entrepreneurship, spotlighting the remarkable women driving innovation and influence in the industry.
From breaking glass ceilings to reshaping narratives, women entrepreneurs in media are redefining success on their own terms. In this edition, we celebrate their journeys, their triumphs, and the challenges they’ve conquered along the way.
Prepare to be inspired, informed, and empowered as we showcase the brilliance, innovation, and impact of women entrepreneurs in media. This is their moment. This is their story. And we invite you to be a part of it.
Download the e-magazine to read more!
THE FOLLOWER FORMULA: DECODING THE SCIENCE OF INFLUENCE
ISSUE- 16
cover story: measuring success- the metrics of influencer marketing
Have you ever wondered about the possibilities of AI-generated influencers? Do you think about the power that micro-influencers hold for a brand?
In this edition of Vigyap, you will see how advertisers must adapt to new marketing tools and techniques in today’s digital world. To do so, they need to be aware of the functioning of one of the most primary marketing tools: influencers.
Now, the world of influencers is a complicated one, with the different facets forming the sub-themes of this edition. So dive into the world of followers, likes, and shares. We promise you won’t be disappointed!
Download the E-Magazine to read more!
Streaming Success: Unveiling the impact of Advertisments in OTT Shows and Series
issue – 15
Cover story: An exploration of the multifaceted aspects of advertising in OTT and a consequence analysis for various platforms.
Have you ever wondered how OTT platforms operating in the free-of-cost sphere sustain themselves in an entertainment service spiked with intensive competition?
In this edition of Vigyap, we bring to you a critical analysis of Advertisements in OTT and their implications from the marketers’ and industry point of view.
The approach here dabbles on employing user data to embrace personalization power, challenges and ethical considerations behind the advertisements, and its future with reference to case studies of successful campaigns.
Download the E-Magazine to read more!
Cultural Kaleidoscope: Advertising in Diverse Landscapes
issue – 14
cover story: Perspectives and Techniques for achieving Cultural Sensitivity for global brands.
Have you ever wondered why renowned brands such as Coca Cola publish campaigns featuring Christmas and other cultural festivities? Or why the most famous influencers are seen promoting products across the global spectrum?
In this edition of Vigyap, we traverse into the sphere of multinational advertising campaigns catering to diverse audiences while maintaining respect and authenticity.
The approach here is a thorough analysis of media campaigns over the years and strategies to better manage cultural sensitivities keeping in mind the flavor of the time. The perspective used is that of consumers, business analysts, and a marketer’s point of view, to gain a holistic understanding of the subject.
Download the E-Magazine to read more!
Sense-ational advertising
issue – 13
cover story: How brands use multi-sensory marketing techniques to mold consumer behavior
This magazine will take you on a journey through how brands leverage our senses to create engaging and immersive experiences beyond the traditional marketing realm.
Discover the creative use of smell advertising, the love language of touch marketing, and how audio advertising has evolved over the years. Take a deep dive into multisensory digital marketing and how it’s changing the game for brands.
Not to forget the power of visuals, find out the benefits of VR advertising in the travel and tourism industry, and how create effective marketing campaigns that stand out in a sea of visual pollution.
Join us on this sensory journey and discover the secrets of creating unforgettable experiences that leave a lasting impression on consumers.
Download the E-Magazine to read more!
Vintage Advertising Campaigns
issue – 12
cover story: Perspectives on Vintage Advertising Campaigns: Success and Failures
This theme will explore vintage advertising campaigns from the mid to late 20th century that have become iconic and are still recognized today for their creativity, persuasive messaging, and visual appeal.
The focus will be on analyzing the elements of successful campaigns, including the use of catchy slogans, memorable visuals, and appeals. Additionally, the failures of some campaigns will be examined such as offensive advertisements that did not connect with their intended audiences.
The perspective will be that of GenZ advertisers and our goal is to provide a useful reference for marketers and advertisers to create effective advertising campaigns that resonate with their audiences and avoid the mistakes of culturally insensitive or offensive messaging.
Download the E-Magazine to read more!
Cents & Sense – Finance In Advertisinng
ISSUE – 10
COVER STORY: Programmatic Advertising
Have you ever wondered how an advertisement is priced, how much a brand pays every time you click on an advertisement, or how much money is spent to feature a product in a movie?
With this edition of the Vigyap magazine, we aim to dive deep into the role of Money in the advertising industry and explore the ins and outs of the financial side of the advertising industry, how brands make money, the workings of stealth advertising and many more. All this is not just in the form of articles but through candid interviews with professionals in the industry, comic strip scenes, puzzles, games and much more.
Download the E-Magazine to read more!
The Future of Advertising in Evolving Technology
Issue 9
COVER STORY: HOW HAS MACHINE LEARNING CHANGED OUR ONLINE SHOPPING EXPERIENCE?
Based on this theme, there was a set of sub-themes that was created after a thorough brainstorming session. Namely, technology and people, evolving internet, evolving consumers, and evolving tools. Our process during the creation of the written content was fun and exciting. There were numerous discussions and research that were being done. We also interviewed two individuals from the industry who were kind enough to provide us with interesting insights.
The editorial section has over 16 articles, plus a section for entertainment and infographics and for the entertainment section, we came up with 2 interesting games that revolved around concepts related to the metaverse and the evolving internet.
Download the E-Magazine to read more!
The Emotional Impact Of Advertising
ISSUE – 8
COVER STORY: Heading towards an evolved tomorrow, voicing out opinions- a case study on manyavar mohey’s #kanyamaan
This edition of Vigyap is solely dedicated to the theme ‘Emotional Impact of Advertising’. All the students aimed to make their content along the theme, which consisted of negative or positive emotions that always play an important role in consumers’ perceptions and beliefs. Advertisers have used emotions to sway their audience a number of times, but how effective is it really?
The sub-themes include ‘consumer neuroscience’, ‘evolution of emotional ads’, ‘virality of emotional ads’ and ‘the rhetorical triangle’.
Download the E-Magazine to read more!
Mobile-Centric Advertising
ISSUE – 7
COVER STORY: Advertising trends in a mobile-centric society
Download the E-Magazine to read more!
Advertising In Pop Culture
ISSUE – 6
COVER STORY: Advertising in pop culture
Download the E-Magazine to read more!
Reliving the Journey of AD 2021
ISSUE – 5
COVER STORY: reliving the Journey of Ad 2021
With everything coming to an end except the pandemic, we want to impart you with knowledge that we possess, about college, our specialization and our motives. This edition of Vigyap will help all your queries of how a college is supposed to be…..
Download the E-Magazine to read more!
Dare to detour: A guide to navigate unconventional start-up path
ISSUE – 4
COVER STORY: startup Culture in India:Breaking the Convention
“We have a million problems, but at the same time, we have over a billion minds.” This is the premise that has set the headstart for what is now a thriving, ever-growing startup ecosystem in the country…..
Download the E-Magazine to read more!
think small: the digital future of Small enterprises in india
ISSUE – 3
Cover Story: Think Small: The Digital Future of SmEs in India
With the ever changing times in terms of consumer preferences, lifestyle and technological advancement, it has become extremely arduous for small business enterprises to not only survive in the market but also compete with already established large-scale companies….
Download the E-Magazine to read more!
IPL: The super bowl of india
ISSUE – 2
COVER STORY: IT’S THAT TIME OF THE YEAR AGAIN
Cricket fans globally comprise 1 billion people. It isn’t surprising that Indians constitute 90% of this number considering that the IPL has grown into one of the most valuable cricket leagues on the planet. Twenty20 is a streamlined version of cricket……
Download the E-Magazine to read more!
CRACKING ADVERTISING AS A FRESHER
ISSUE -1
We’ve got our own set of issues.
This one’s about how to not be “that annoying intern” in your office. And, do much more than just serving coffee.
Basically, its stuff that’s outside the box, literally, stuff you’ll learn outside the box shaped classroom of yours.
INSIDE
THE VIGYAP LOGO – EXPLAINED
A Rubik’s cube is very often seen as a metaphor in popular culture for intelligence and the ability to exercise your mind into solving problems and figuring out a solution, just like Advertising expects you to solve problems in a way that’s different but your own. The logo is a symbol for your first step in the Advertising Industry and assures you, that if you have all but one side figured out, the last one isn’t far behind. Cracking Advertising doesn’t require genius intellect or knowledge of the all the world, all it requires is a will to solve problems, and a mind drawn to great ideas.
Download the E-Magazine to read more!
Vigyap 