In today's crowded marketplace, brands constantly search for new ways to connect with customers. While traditional marketing strategies may have worked in the past, consumers are now looking for something more. They want a deeper, more emotional connection with the brands they choose to support. This is where sensory marketing comes in. Sensory marketing uses … Continue reading SENSORY MARKETING – THE EMOTIONAL CONNECTION THAT MAKES BRANDS UNFORGETTABLE
With the development of technology, user interface (UI) and user experience (UX) design have undergone tremendous change. It is essential for businesses to develop unique and compelling user experiences in the modern digital world, where mobile applications and internet platforms rule our lives. Sonic branding is one of the new trends in UI/UX design that … Continue reading The Use of Sonic Branding in UI/UX Application: A Special Emphasis on Indian Payment Apps
Emotions are important in our daily life. They have an impact on our ideas, actions, and decisions. Emotions are employed as a powerful tool in marketing to develop an emotional connection between the brand and the consumer. Sensory marketing is a marketing strategy that employs sensory stimuli to influence consumer behavior. This strategy seeks to … Continue reading THE NEUROSCIENCE OF EMOTIONS IN SENSORY MARKETING
The app marketing industry is incredibly competitive, and developing an app that stands out from the crowd can be difficult. Color is one approach to improving the customer experience and establishing a memorable brand identity. Color can strategically elicit emotions, affect behavior, and find a unified visual identity. In this blog, we'll look at the … Continue reading THE ROLE OF COLOR IN APP SENSORY MARKETING
Although animation has always been a popular storytelling medium, its potential in advertising has been virtually untapped recently. With technological improvements and the availability of sophisticated tools, animation has become an efficient method of creating memorable and compelling advertisements that appeal to consumers. Sensory advertising activates the audience's senses to create an emotional connection. It … Continue reading THE USE OF ANIMATION IN SENSORY ADVERTISING IN THE DIGITAL SPACE
Subliminal advertising is a marketing tactic that advertisers have used to influence client behavior for decades. Subliminal advertising uses tiny sensory signals like visuals or sounds to bypass the conscious mind and impact the subconscious. This strategy has sparked debate over the years, with some claiming it is coercive and immoral. Subliminal advertising is a … Continue reading THE INFLUENCE OF SUBLIMINAL ADVERTISING
India's advertising industry thrived in the 1990s. The advertisements of this era continue to be etched in the memories of those who grew up during that time period, from catchy jingles to memorable slogans. Complan is one such brand that is still popular today despite being associated with the 1990s. During this time, children in … Continue reading How Did Complan Became a Household Name Among Children in India?
India's economy underwent a significant transformation in the 1990s, transitioning from a state-controlled to a market-driven model. This period of economic liberalization resulted in a flurry of reforms that provided businesses, including the advertising industry, with brand-new opportunities. Subsequently, the Indian promoting industry went through tremendous changes that changed the essence of publicizing in India. … Continue reading How Did Liberalization In The 90s Change The Face of Indian Advertising
India's advertising industry thrived in the 1990s. The advertisements of this era continue to be etched in the memories of those who grew up during that time period, from catchy jingles to memorable slogans. Complan is one such brand that is still popular today despite being associated with the 1990s. During this time, children in … Continue reading How Did Complan Became a Household Name Among Children in India?
The 1990s was an era of massive change in India. The rise of satellite television had a significant impact on the advertising sector as the nation was undergoing economic liberalization. The use of celebrity endorsements in advertising was one of the most significant trends that emerged during this time period. This kind of endorsement made … Continue reading The Rise of Celebrity Endorsements in Indian Advertisements during the 90s.
Vigyap 