Are you ready to smell like a slice of hot, fresh-out-of-the-oven pizza? Well, thanks to Pizza Hut, you might have had your chance. That's right, in 2012, the fast-food chain released a limited edition 'Pizza Cologne' that was designed to make people smell like their signature dish. And while it might sound a little strange, … Continue reading Scenting Success: How Pizza Hut’s ‘Pizza Cologne’ Created a Buzz and Captured Customers’ Attention
Have you ever walked past a KFC and caught a whiff of their famous fried chicken? The aroma is so tantalizing, it's enough to make your mouth water. But what if we told you that KFC has taken the power of their signature scent to a whole new level? That's right, they've created a gravy-scented … Continue reading The Sweet (and Savory) Smell of Success:A Look at KFC’s Gravy Candle and the Power of Olfactory Branding
Picture this: You walk into a Starbucks store in New York City and are immediately hit with the delicious aroma of coffee brewing. You hear the soft sounds of jazz music playing in the background and the sound of steaming milk being frothed. You sit down on a comfortable wooden chair and take a sip … Continue reading The Global Soundscape of Starbucks:How Sensory Advertising Creates a Consistent Brand Experience Across the World
App sensory marketing is becoming an increasingly important aspect of app development, as it enhances user experience and helps to create more meaningful connections between users and the products or services they use. In this article, we'll explore the trends and opportunities for app developers in the field of sensory marketing. According to Carlos Silva, … Continue reading THE FUTURE OF APP SENSORY MARKETING: TRENDS AND OPPORTUNITIES FOR APP DEVELOPERS TO ENHANCE USER EXPERIENCE
Virtual Reality (VR) has been on the rise in recent years, with the technology now being used in various industries, including entertainment, education, and healthcare. One area that VR has also impacted is sensory marketing. VR has the potential to revolutionize sensory marketing by creating immersive experiences that can engage customers in ways that traditional … Continue reading VIRTUAL REALITY’S IMPACT ON SENSORY MARKETING: WHAT YOU NEED TO KNOW
In today's crowded marketplace, brands constantly search for new ways to connect with customers. While traditional marketing strategies may have worked in the past, consumers are now looking for something more. They want a deeper, more emotional connection with the brands they choose to support. This is where sensory marketing comes in. Sensory marketing uses … Continue reading SENSORY MARKETING – THE EMOTIONAL CONNECTION THAT MAKES BRANDS UNFORGETTABLE
Hyperbole is an exaggerated statement or claim that is not meant to be taken literally. In advertising, it is a commonly used tool to create excitement and interest around a product or service. By making bold claims and using over-the-top language, advertisers can grab the attention of their audience and create a sense of urgency … Continue reading How hyperbole allowed brands to be ‘magical’ in the 20th century
‘Break the Clutter’ that’s what every advertising guru and guest lecturer will tell you. But how do you devise a clutter-breaking idea that you’re convinced is reserved for a eureka moment? How do you engineer it? From my experience, if you want to mimic the best in the business? You have to understand how they … Continue reading Deconstructing Ericson’s campaign that pivoted India to slimmer phones
By Aryan Krishnan Relatability exists only when you have something in common. In most cases there never is anything in common organically between brands and people apart from the need that a product is able to satisfy. So in order to bridge this gap and build familiarity nostalgia is a great route for brands to … Continue reading The impact of nostalgia in advertising: The role of vintage campaigns in marketing today
By Aryan Krishnan The Lijjat Papad Company was founded in 1959 by seven semi-literate women from Gujarat who wanted to create employment opportunities by using their cooking skills to make papads. Over time, this company has grown to now provide employment to 43,000 women, with profits and losses shared among all members. Prior to 1980, … Continue reading Lijjat Papad fights duplicate products with a bunny!
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