Are you ready to smell like a slice of hot, fresh-out-of-the-oven pizza? Well, thanks to Pizza Hut, you might have had your chance. That's right, in 2012, the fast-food chain released a limited edition 'Pizza Cologne' that was designed to make people smell like their signature dish. And while it might sound a little strange, … Continue reading Scenting Success: How Pizza Hut’s ‘Pizza Cologne’ Created a Buzz and Captured Customers’ Attention
Have you ever walked past a KFC and caught a whiff of their famous fried chicken? The aroma is so tantalizing, it's enough to make your mouth water. But what if we told you that KFC has taken the power of their signature scent to a whole new level? That's right, they've created a gravy-scented … Continue reading The Sweet (and Savory) Smell of Success:A Look at KFC’s Gravy Candle and the Power of Olfactory Branding
Virtual Reality (VR) has been on the rise in recent years, with the technology now being used in various industries, including entertainment, education, and healthcare. One area that VR has also impacted is sensory marketing. VR has the potential to revolutionize sensory marketing by creating immersive experiences that can engage customers in ways that traditional … Continue reading VIRTUAL REALITY’S IMPACT ON SENSORY MARKETING: WHAT YOU NEED TO KNOW
Apple Source: Freepik Apple is known for its sleek, minimalist design and user-friendly interfaces. The brand's commitment to sensory marketing is evident in its stores, which are carefully designed to create a unique sensory experience for customers. From the clean, white spaces to the scent of freshly brewed coffee, every detail is carefully considered to … Continue reading TOP 5 BRANDS THAT MASTERED SENSORY MARKETING TO CREATE EMOTIONAL CONNECTION WITH CUSTOMERS
‘Break the Clutter’ that’s what every advertising guru and guest lecturer will tell you. But how do you devise a clutter-breaking idea that you’re convinced is reserved for a eureka moment? How do you engineer it? From my experience, if you want to mimic the best in the business? You have to understand how they … Continue reading Deconstructing Ericson’s campaign that pivoted India to slimmer phones
By Aryan Krishnan The Lijjat Papad Company was founded in 1959 by seven semi-literate women from Gujarat who wanted to create employment opportunities by using their cooking skills to make papads. Over time, this company has grown to now provide employment to 43,000 women, with profits and losses shared among all members. Prior to 1980, … Continue reading Lijjat Papad fights duplicate products with a bunny!
By Mahika Ever wondered why certain brands appeal to you more than others? What could be the real reason behind it? Is it favouritism of colours, words, taglines or is it something bigger than that? It might just be! The magic of marketing enters a whole new dynamic to appeal to their customers on both … Continue reading Neuroscience and its Relevance in the Market Today
Vigyap 