Scenting Success: How Pizza Hut’s ‘Pizza Cologne’ Created a Buzz and Captured Customers’ Attention

Are you ready to smell like a slice of hot, fresh-out-of-the-oven pizza? Well, thanks to Pizza Hut, you might have had your chance. That's right, in 2012, the fast-food chain released a limited edition 'Pizza Cologne' that was designed to make people smell like their signature dish. And while it might sound a little strange, …

The Sweet (and Savory) Smell of Success:A Look at KFC’s Gravy Candle and the Power of Olfactory Branding

Have you ever walked past a KFC and caught a whiff of their famous fried chicken? The aroma is so tantalizing, it's enough to make your mouth water. But what if we told you that KFC has taken the power of their signature scent to a whole new level? That's right, they've created a gravy-scented …