The Sweet (and Savory) Smell of Success:A Look at KFC’s Gravy Candle and the Power of Olfactory Branding

Have you ever walked past a KFC and caught a whiff of their famous fried chicken? The aroma is so tantalizing, it's enough to make your mouth water. But what if we told you that KFC has taken the power of their signature scent to a whole new level? That's right, they've created a gravy-scented …